{"id":6319,"date":"2026-04-22T14:39:31","date_gmt":"2026-04-22T14:39:31","guid":{"rendered":"https:\/\/hmmh.pl\/?p=6319"},"modified":"2026-04-22T14:39:35","modified_gmt":"2026-04-22T14:39:35","slug":"saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026","status":"publish","type":"post","link":"https:\/\/hmmh.pl\/pl\/inne\/saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026\/","title":{"rendered":"SaaS czy technologia na w\u0142asno\u015b\u0107? Komentarz do raportu Cyfrowy Mened\u017cer 2026"},"content":{"rendered":"\n<p>Raport Cyfrowy Mened\u017cer nie pozostawia z\u0142udze\u0144: polski rynek e-commerce jest zdominowany przez graczy oferuj\u0105cych niski pr\u00f3g wej\u015bcia. W topie najpopularniejszych technologii w Polsce znalaz\u0142y si\u0119 m.in. Shoper (lider popularno\u015bci), WooCommerce i Shopify.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"640\" src=\"https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1.png\" alt=\"\" class=\"wp-image-6322\" style=\"width:708px;height:auto\" srcset=\"https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1.png 708w, https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1-300x271.png 300w, https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1-136x124.png 136w, https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1-407x368.png 407w, https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1-170x154.png 170w, https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1-128x116.png 128w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Badanie myERP obrazuj\u0105ce jakich platform u\u017cywaj\u0105 firmy sprzedaj\u0105ce online<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>W najnowszym odcinku podcastu \u201eCyfryzacja w Biznesie\u201d wsp\u00f3lnie z Markiem (myERP) roz\u0142o\u017cyli\u015bmy te dane na czynniki pierwsze. Wniosek jest jeden: masa wdro\u017ce\u0144 nie zawsze idzie w parze z mas\u0105 sprzeda\u017cy (GMV). Dla firm z segmentu Enterprise technologia, kt\u00f3ra by\u0142a silnikiem na starcie, z czasem staje si\u0119 kotwic\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Czy magiczna granica to 10-15 mln PLN przychodu?<\/strong><\/h3>\n\n\n\n<p>Dla wielu firm operuj\u0105cych na przychodach rz\u0119du 10\u2013100 mln PLN rachunek ekonomiczny zmienia si\u0119 w okolicach pierwszych kilkunastu milion\u00f3w obrotu rocznie. Z raportu i naszej praktyki w hmmh Poland wynika, \u017ce to wtedy pojawia si\u0119 \u201eb\u00f3l licencyjny\u201d.<\/p>\n\n\n\n<p>P\u0142acenie za licencj\u0119 SaaS rz\u0119du 10 000 PLN miesi\u0119cznie (lub wi\u0119cej w modelach prowizyjnych) zaczyna ci\u0105\u017cy\u0107. Z biznesowego punktu widzenia to moment na twarde pytanie: czy te \u015brodki lepiej pracuj\u0105 jako podatek od technologii, czy jako paliwo dla dewelopmentu unikalnych funkcji, kt\u00f3re podnios\u0105 mar\u017c\u0119?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kiedy zosta\u0107 przy modelu SaaS?<\/strong><\/h3>\n\n\n\n<p>Jako zwolennicy podej\u015bcia business-first, nie zawsze rekomendujemy migracj\u0119. Je\u015bli raport pokazuje popularno\u015b\u0107 Shopera czy Shopify, to wynika ona z realnych zalet tego modelu. Powiniene\u015b zosta\u0107 przy SaaS, je\u015bli Tw\u00f3j e-commerce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ma stabilne procesy, kt\u00f3rych nie musisz modyfikowa\u0107, aby wyprzedzi\u0107 konkurencj\u0119<\/li>\n\n\n\n<li>nie wymaga g\u0142\u0119bokich, niestandardowych integracji np. z systemami ERP klasy Enterprise<\/li>\n\n\n\n<li>nie potrzebuje w\u0142asnego zespo\u0142u deweloperskiego i operuje przy niskim TCO (Total Cost of Ownership) kosztem mniejszej elastyczno\u015bci<\/li>\n\n\n\n<li>domaga si\u0119 szybkich zmian UX i optymalizacji aby reagowa\u0107 na potrzeby marketingowe biznesu<\/li>\n<\/ul>\n\n\n\n<p>W takim scenariuszu SaaS to bezpieczny port \u2014 oszcz\u0119dzasz na infrastrukturze i ludziach.<\/p>\n\n\n\n<p>Zobacz wi\u0119cej w pe\u0142nym odcinku:<\/p>\n\n\n\n<div class=\"hmmh-video-container\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; background: #000; border-radius: 8px;\">\n    <iframe \n        style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\"\n        src=\"https:\/\/www.youtube-nocookie.com\/embed\/-jCb2hjw5Ms?rel=0\" \n        title=\"YouTube video player\" \n        frameborder=\"0\" \n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n        referrerpolicy=\"strict-origin-when-cross-origin\" \n        allowfullscreen>\n    <\/iframe>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak odzyska\u0107 kontrol\u0119 nad sprzeda\u017c\u0105&nbsp;<\/strong><\/h3>\n\n\n\n<p>W hmmh Poland cz\u0119sto przejmujemy projekty, kt\u00f3re utkn\u0119\u0142y. Raport Cyfrowy Mened\u017cer pokazuje, \u017ce wiele firm wybiera rozwi\u0105zania dedykowane (2. miejsce w rankingu), ale cz\u0119sto ko\u0144cz\u0105 one jako \u201etechnologiczne d\u0142ugi\u201d.<\/p>\n\n\n\n<p>Nasza rola to Rescue \u2013 diagnozujemy, gdzie technologia blokuje P&amp;L, stabilizujemy system i prowadzimy go dalej. Nie sprzedajemy kodu. Pomagamy odzyska\u0107 kontrol\u0119 nad sprzeda\u017c\u0105 online, wybieraj\u0105c technologi\u0119 agnostycznie &#8211; tak, aby wspiera\u0142a Tw\u00f3j wzrost, a nie tylko wystawia\u0142a faktury za dost\u0119p do platformy.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raport Cyfrowy Mened\u017cer nie pozostawia z\u0142udze\u0144: polski rynek e-commerce jest zdominowany przez graczy oferuj\u0105cych niski<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[95,18],"tags":[],"class_list":["post-6319","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-inne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS czy technologia na w\u0142asno\u015b\u0107? 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Komentarz do raportu Cyfrowy Mened\u017cer 2026 - Software house for E-commerce and Web development - Hmmh Poland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hmmh.pl\/pl\/inne\/saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026\/","og_locale":"pl_PL","og_type":"article","og_title":"SaaS czy technologia na w\u0142asno\u015b\u0107? Komentarz do raportu Cyfrowy Mened\u017cer 2026 - Software house for E-commerce and Web development - Hmmh Poland","og_description":"Raport Cyfrowy Mened\u017cer nie pozostawia z\u0142udze\u0144: polski rynek e-commerce jest zdominowany przez graczy oferuj\u0105cych niski","og_url":"https:\/\/hmmh.pl\/pl\/inne\/saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026\/","og_site_name":"Software house for E-commerce and Web development - Hmmh Poland","article_published_time":"2026-04-22T14:39:31+00:00","article_modified_time":"2026-04-22T14:39:35+00:00","og_image":[{"width":708,"height":640,"url":"https:\/\/hmmh.pl\/app\/uploads\/2026\/04\/image-1.png","type":"image\/png"}],"author":"\u0141ukasz Bialonoga","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"\u0141ukasz Bialonoga","Szacowany czas czytania":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hmmh.pl\/pl\/inne\/saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026\/#article","isPartOf":{"@id":"https:\/\/hmmh.pl\/pl\/inne\/saas-czy-technologia-na-wlasnosc-komentarz-do-raportu-cyfrowy-menedzer-2026\/"},"author":{"name":"\u0141ukasz Bialonoga","@id":"https:\/\/hmmh.pl\/#\/schema\/person\/1e8afe83da26ee3ae388471d79fb79a4"},"headline":"SaaS czy technologia na w\u0142asno\u015b\u0107? 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