Creativity, cutting-edge technologies, motivation to take action, and an abundance of positive energy—that’s a summary of Shopware United Days 2022. What made this event particularly special was that, for the second year in a row, we had the pleasure of partnering with this exceptional gathering.

E-commerce professionals and enthusiasts came together in Kraków, where the panels focused on two main themes: B2B sales and international trade.

The event addressed numerous challenges, including digitalization, international market expansion, and the fast-paced technological changes in a world grappling with inflation and delivery delays. Attendees included E-commerce practitioners and enthusiasts who are actively shaping the Shopware ecosystem.

The event featured insightful presentations and panel discussions, along with plenty of opportunities for informal networking, including a lively after-party.

The practical application of various solutions was showcased through case studies, including one presented by our own Łukasz Białonoga and Przemysław Frorczyk, who discussed Coffee Desk and the capabilities of Shopware 6.

During one of the discussion panels, titled “Business to Business: How B2B Differs from B2C in E-commerce,” guests explored the differences and similarities between various sales approaches and partnerships. They emphasized the importance of nurturing client relationships in E-commerce, which should be continually developed through new technological solutions, rather than being sidelined. This often involves overcoming the fear of process automation. Lukas Jeznach (CCO, GFCorp/Gunfire.com) highlighted the new possibilities for optimization:

“The tool will support and automate the sales process, freeing up time for salespeople to focus on building relationships with clients and increasing sales volumes, rather than handling every order manually,” he explained. He also stressed the importance of clear communication and presenting the benefits of new systems to both parties during implementation. “The key is to introduce the tool in a way that doesn’t disrupt comfort zones—this builds trust and encourages engagement from salespeople, who now take on more of an advisory role.”

Panelists noted that B2B relationships are often developed over many years, involving customized deal conditions and pricing. It’s crucial to ensure that these personalized partnerships and discounts are seamlessly integrated into the E-commerce platform so that clients don’t feel limited by the shift to online shopping.

Łukasz Białonoga posed an intriguing question during the discussion: “What can B2B learn from B2C?” He pointed out that optimizing conversions, product pages, and listings are areas where there’s still significant untapped potential. He also mentioned the importance of marketing automation and analyzing user data based on shopping behavior to understand client needs and preferences better.

Another topic that emerged during the conversation was the difference in design between B2B and B2C platforms.

The discussion concluded with practical advice for entrepreneurs looking to digitize their sales. Lukas Jeznach emphasized the importance of a “step-by-step” approach. The speakers agreed that simply chasing trendy solutions can be disastrous. Instead, it’s more important to assess your needs and use proven tools that help build even stronger client relationships.

Shopware United Days 2022 marked the second edition of this event in Poland. With 200 attendees and 17 speakers sharing their expertise during sessions and panel discussions, the numbers speak for themselves.

More and more companies are recognizing the need to implement new solutions and tools to evolve and attract clients. Shopware United Days also provides an excellent opportunity to network, exchange experiences on the Shopware platform, and discuss other technological and logistical tools that are crucial in both B2B and B2C contexts.

Planning a new Shopware 6 project? Get in touch with us!