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For years, the e-commerce industry followed a simple divide: small B2C businesses operated on standard SaaS platforms, while large-scale B2B operations required either budgets in the hundreds of thousands of zlotys for custom implementations or a switch to the highest-tier enterprise plans. When a manufacturer wanted to digitize its wholesale…

Enterprise e-commerce operations often hit a silent bottleneck. Customer communication underperforms because customer data remains trapped inside backend silos. Marketing automation tools cannot speak to the frontend in real time, creating slow operational pipelines and leaving customer insights completely unused. Our proprietary integration connects SAP Engagement Cloud directly into Shopify,…

Choosing the right e-commerce technology remains a critical decision for enterprise leadership. In a recent interview for myERP, Łukasz Białonoga, CEO of hmmh Poland, shared how businesses should approach technology selection. Rather than chasing industry hype, the discussion focused on a business-first perspective: technology must never be an investment for…

Choosing a new e-commerce platform is the exact moment when the future profitability of your business hangs in the balance. Too often, decision-makers rely on market hype and glossy vendor presentations. The invoice for these trend-driven choices arrives several quarters later, in the form of stalled deployments, runaway maintenance costs,…

By 2026, technology will no longer be a distinguishing factor. It has become the operational standard. Today, a competitive edge in the fashion industry is built, for example, through an inspirational shopping experience and precise margin optimization. Simply having an online presence is not enough to compete in the enterprise…

The Digital Manager report leaves no room for doubt: the Polish e-commerce market is dominated by players offering a low barrier to entry. Among the most popular technologies in Poland are Shoper (the market leader), WooCommerce, and Shopify. Survey by myERP showing which e-commerce platforms are used by online businesses…

The latest edition of the “Digital Manager” report is now available. As a content partner of this publication, we invite you to read the entire document, which provides hard data on the state of digitization and IT systems in Polish business. This report is a comprehensive collection of information from…

When looking for ideas to increase sales in E-commerce, we often focus on promotions, new products, or better advertising. Looking for more, less obvious ways to attract customers and increase the value of their shopping cart, we turn to product sets. This solution not only sells items, but also shows…

Integrating the E-commerce platform with the ERP system is the basis of automation with any E-commerce project. This time, we have taken the integration of the E-commerce Shopware 6 platform with Microsoft Dynamics 365 Business Central ERP to the test. This integration responds to the challenges that every growing E-commerce…

On April 18, the "Future of E-commerce" conference, organized by Kammedia and AKAT Consulting, took place, with Salestube powered by hmmh playing an active role as a partner. One of the highlights was a keynote presentation by Łukasz Białonoga, E-commerce Managing Partner at Salestube powered by hmmh. We place great…