hmmh Poland and Salestube unite to create the largest E-commerce One-Stop Shop in CEE

At hmmh, we specialize in creating integrated sales platforms that prioritize user needs, regardless of the time, location, or device they use. By joining forces with Salestube, the leading Martech agency in the CEE region, we can now offer our clients unparalleled access to top experts in marketing technologies, such as the Google Marketing Platform and Salesforce Marketing Cloud, as well as in media (including SEM, SEO, performance, programmatic, and paid social) and analytics (covering integration, modeling, data activation, and business intelligence).

This strategic partnership has led to the development of Poland’s first and most comprehensive one-stop shop for the E-commerce industry. This means providing an end-to-end, integrated, and potentially automated process for creating, implementing, and managing an E-commerce project. From the initial design and development to system integration, UX recommendations, language platform adaptation, product feed preparation, and crafting of a detailed communications strategy aimed at achieving specific objectives—every aspect is handled within a single, fully integrated, and cohesive service, made possible by the collaboration between hmmh Poland and Salestube.

Salestube Powered by hmmh Poland

The start of last year marked a period of dynamic and significant change for our business. Since 2008, we have operated as a software house, but at the beginning of 2021, we joined the hmmh family and Group One, which greatly expanded our access to cutting-edge technologies. This also propelled us into a phase of rapid growth, driven in part by the booming E-commerce industry.

Within the one-stop-shop model for E-commerce, hmmh Poland, in partnership with Salestube, is responsible for providing essential technological support for all E-commerce implementations.

The salestube concept powered by hmmh is a bold vision of integrating knowledge and competence to build the best user experience in the world of online shopping. Investment in the optimisation of each point of contact between the customer and the brand reduces the cost of sales and so we want to: 

1. deepen expertise in the area of e‑commerce platforms by designing a martech architecture that will allow us to deepen our knowledge about users and their online and offline shopping preferences, the use of data in media purchasing and optimisation and creating creations,
2. build culture and processes as part of our organisation, which will ensure exchange of this knowledge and maximise the synergies of our competencies in implementing positive business changes for brands that cooperate with us.

For both teams this co-operation, in addition to the issue of combining competencies and their maximum use, has another additional benefit. It is a synergy of years of experience and cooperation with many companies. Today, we work for nearly 50 e‑commerce clients whose revenues generate 10% of the value of the entire e‑commerce sector in Poland. They are constantly raising the bar for us and, by inviting us to participate in diverse projects in the field of technology, data, and media, they allow us to build our competitive advantage.

How do we define ourselves?

Salestube, powered by hmmh, is a connected martech and E-commerce agency. We build our clients’, brands’, and agencies’ competitive advantage by integrating key competencies—technological (reselling and tool implementation), analytical, E-commerce (E-commerce store development), and media (digital media)—into a unified strategic and execution process.

What sets us apart:

1. MARTECH – Technology-agnostic expertise

  • The first and, to date, only partner specializing in Salesforce Marketing products in our region.
  • Pioneered the implementation of Synerise products for Polish clients, starting in 2016.
  • Over 250 Google Marketing Platform implementations completed in the past three years.
  • The largest Google Marketing Platform reseller in CEE, serving over 150 customers (brands and agencies) across 17 markets.
  • The only entity in CEE, and one of just eight globally, certified across all Google Marketing Platform products.
  • Developed nearly 50 in-house tools tailored to meet the specific business objectives of our clients.

2. DATA & ANALYTICS: Integration, modeling, and activation in performance management

  • A dedicated 30-person Intelligence Division that combines expertise in data integration, modeling, and activation using platforms like Google Analytics 360, Adobe, Adform DMP, Tealium, Google Cloud, Salesforce Marketing Cloud, and others.
  • The first implementation partner of Google Ads Data Hub in CEE.
  • Managed the largest Google Analytics 360 implementation in CEE to date, spanning 68 websites for the Wirtualna Polska Group.
  • The first and only agency in Poland, and the first in CEE, to be an official partner and reseller of Google Surveys 360 (online surveys).

3. E-COMMERCE – The Leading One-Stop Shop E-commerce agency in the region

  • We support 46 E-commerce brands across media, analytics, technology, and development. In 2021, our clients accounted for over 10% of the total value of the E-commerce sector in Poland.
  • Our team is one of the largest and most experienced in digital marketing, with 140 specialists holding over 200 individual Google product certifications, including two of the 20 official programmatic DV360 trainers in the entire CEE region, and 15 Facebook Blueprint certifications.
  • We operate our own Salestube affiliate network.
  • An official partner of the E-commerce platform Shopware.
  • Developed our price comparison engine, Price.Tube, through which we are an official Google CSS partner, enables our customers to purchase clicks in Google’s product search engine at a 20% discount.

Development direction

1. MARTECH: We are committed to further advancing marketing technologies, with a focus on maximizing automation and utilizing technology to optimize profits for both our clients and our business. Our martech expertise extends beyond partnerships with Big Tech companies like Google, Facebook, Tealium, and Salesforce. Salestube serves as a technology hub for the entire Group One, having developed nearly 50 internal tools to optimize our work, enhance planning quality, and execute communication activities. We believe that as market demand for digital expertise grows, automation will help balance the costs of acquiring talent and optimize working time. Every expert team, whether in SEM, SEO, or performance activities, already benefits from the tools we’ve built, making us a more effective partner.

2. GO GLOBAL: We are focused on expanding our client portfolio in international markets and building Salestube’s brand recognition on the global stage. Currently, our expertise in digital media, data, and technologies—driven by the universal language of numbers—enables us to serve more than 150 customers across 23 markets. We are also BMW’s HUB for biddable media (SEM/Paid social) in Europe.

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