The Digital Manager report leaves no room for doubt: the Polish e-commerce market is dominated by players offering a low barrier to entry. Among the most popular technologies in Poland are Shoper (the market leader), WooCommerce, and Shopify.

Survey by myERP showing which e-commerce platforms are used by online businesses

In the latest episode of the “Digitalization in Business” podcast, Marek (myERP) and I broke down these figures. The conclusion is clear: a high volume of implementations doesn’t always go hand in hand with high sales volume (GMV). For companies in the Enterprise segment, the technology that served as a driving force at the outset eventually becomes a drag.

For many companies operating on revenues in the range of 10–100 million PLN, the economic calculus shifts around the first dozen or so million in annual turnover. Our report and experience at hmmh Poland show that this is when “licensing pain” sets in.

Paying for a SaaS license in the range of PLN 10,000 per month (or more in commission-based models) starts to weigh heavily. From a business perspective, this is the moment to ask the tough question: Does this money work better as a tax on technology or as fuel for developing unique features that will increase margins?

As advocates of a business-first approach, we don’t always recommend migration. If a report highlights the popularity of Shoper or Shopify, it’s because they offer real advantages. You should stick with SaaS if your e-commerce business:

In this scenario, SaaS is a safe bet—you save on infrastructure and staffing costs.

Watch the full episode:

At hmmh Poland, we often take on projects that have stalled. The Digital Manager report shows that many companies opt for custom solutions (ranking 2nd), but these often end up as “technical debt.”

Our role is Rescue—we identify where technology is holding back your P&L, stabilize the system, and keep it running. We don’t sell code. We help you regain control over your online sales by selecting technology in a technology-agnostic way so that it supports your growth, rather than just charging you for access to the platform.