Challenges of the project

The OCH project presented several significant challenges that influenced the design and functionality of the final platform:

• Data migration and Baselinker integration: Migrating data from a custom-built solution to the Shopware 6 platform was a complex task that required meticulous handling to ensure the accurate transfer of product, customer, and order data. Integrating with Baselinker also posed challenges, particularly in creating custom order statuses and new data fields, that needed to be transferred from Shopware. These steps were essential for the customer service team to process orders accurately. Additionally, setting up the SMS API and configuring email templates within Baselinker were necessary to streamline communication and order processing.
• Complexity of the ring configurator: One of the most challenging aspects was developing the ring configurator. This tool needed to provide customers with the ability to fully personalize their wedding rings by selecting from various materials, stones, and engraving options. The configurator had to be both user-friendly and capable of offering extensive customization features, which required careful planning and execution.
• Managing large product catalogs and variants: OCH’s extensive product catalog, which includes numerous variants, required a robust system for efficient data management. This involved developing a system that allowed for easy addition, editing, and tracking of products, ensuring the store operated smoothly and was user-friendly for both administrators and customers. This was crucial for maintaining the store’s functionality and enhancing the overall shopping experience.

Our strategy and approach

Our strategy was rooted in a deep understanding of OCH’s business objectives. We began with a comprehensive analysis of their requirements, focusing on identifying the key areas that needed enhancement. By reviewing the system that the store had previously used and gathering insights from the OCH team, we gained a clear understanding of their goals and expectations.

Implementing Shopware 6 is generally straightforward, thanks to the user-friendly architecture. However, in this case, the process took a bit longer due to the need for meticulous data migration from an outdated, custom-built platform. This step was crucial to ensure a smooth transition of product, customer, and order data, minimizing disruptions and preserving the integrity of the data.

We focused on enhancing key functionalities that elevate the user experience and support OCH’s luxury brand identity. Developing a ring configurator was crucial for providing customers with a personalized shopping experience, while the consultation scheduling calendar bridged online and offline interactions, making it easier for customers to book in-store visits.

Additionally, a custom plugin for managing product variants was developed to handle the extensive catalog efficiently, ensuring a seamless and scalable solution. These processes were possible thanks to Shopware’s robust API and intuitive backend. By integrating these features, we were able to create a platform that not only meets the client’s current needs but also provides a foundation for future growth.

Custom solutions

As part of the project, we developed several custom solutions to enhance the functionality of the OCH store significantly.

Ring configurator: One of the standout features we implemented is a ring configurator, which enables users to personalize their rings by choosing materials, adding stones, setting gold weights, and entering custom engravings.

Consultation scheduling calendar: We also introduced a calendar tool for scheduling consultations, allowing customers to easily book appointments at the OCH showroom. This feature automates appointment management, making the process more convenient for both customers and staff.

Product variant generation plugin: Our team developed a plugin that automates the creation of product variants, streamlining the management of the store’s extensive inventory. This tool enables administrators to quickly handle a wide range of products, ensuring the store’s offerings are well-suited to customer needs.

Loyalty card mechanism: We created a system for adding loyalty cards, supporting the OCH loyalty program. Customers can easily add a loyalty card to their account, giving them access to promotions and discounts while tracking their loyalty status.

Custom product attributes: Additionally, we added features for custom product attributes, such as the number of stones or gold weight. These parameters provide detailed product descriptions, offering customers the precise information they need to make informed purchasing decisions.

Implemented Integrations

As part of the OCH project, we integrated key systems, including Baselinker and user.com, to enhance the platform’s functionality and efficiency.

Baselinker: The integration with Baselinker facilitated streamlined order and warehouse management, automating the entire process from order placement to delivery. This ensured that operations ran smoothly and efficiently.

user.com: We also integrated user.com to address customer data management and marketing needs. This system stores detailed customer data, including loyalty card information, and provides tools for tracking site traffic, performing RFM analysis, and segmenting customers. Additionally, it supports email and SMS marketing automation, with scenarios for discount reminders, rescuing abandoned shopping carts, and offering special deals to premium customers. Automating these customer management and interaction processes has significantly improved service quality and the personalization of communications.