Process automation in
the early stages

In the project’s initial phase, the client’s primary goal was to develop a stable and cost-effective platform to facilitate Allegro sales and automate data exchange with the Optima ERP system. During the Discovery Phase, the solution we identified involved integrating Shopware 6 with the Baselinker platform, utilizing a custom plug-in created by our team. This integration enabled:

• Automated parcel dispatch through various courier services,
• Efficient management of Allegro auctions,
• Automatic invoice dispatch,
• Real-time stock level updates.

The Discovery Phase was crucial in defining the client’s business goals and platform performance priorities. Through collaborative workshops, we and the client determined that Shopware 6 was the best technological choice. This decision has provided Bazar Pupila with a scalable, flexible platform, perfectly positioned for future growth and brand development.

Data analysis and UX refinement

After the launch of the shop, our attention shifted to ongoing monitoring of campaign performance and in-depth analysis of competitor activities. This strategy enabled us to pinpoint critical areas needing improvement. Using the insights gathered during the shop’s operation, we focused on enhancing the platform’s customization to better align with user expectations.

We then concentrated on optimizing the UX, targeting essential components of the platform such as category pages, product pages, the shopping cart, and the checkout process. These UX improvements were closely integrated with our ongoing marketing efforts, allowing us to steadily boost sales performance.

Performance optimization

Facing challenges related to declining mobile user engagement and low ROAS, we prioritized optimizing the mobile version of the site. Our efforts centered on enhancing the loading speed and responsiveness of the platform by employing techniques like image compression and lazy loading (delayed loading of certain elements). Additionally, we streamlined the DOM tree by reducing the number of nodes, which helped accelerate page loading without hindering rendering.

A crucial tool in this optimization process was our proprietary Shopware 6 plugin, Imagify. This plugin was specifically designed to optimize media and thumbnails using the Imagify platform. By significantly reducing the size of JPEG and PNG media files, we achieved faster page loading times. These enhancements, combined with an improved user interface, were aimed at not only boosting conversion rates but also enhancing the overall experience for mobile users.

Checkout process optimization

Streamlining the checkout process was a crucial aspect of our UX and UI improvements on the Bazar Pupila platform. To expedite purchase completion, boost conversion rates, and reduce cart abandonment, we simplified the final stages of the shopping process by minimizing the number of steps required. Additionally, we made selecting payment and delivery options more straightforward by introducing clear messages about available payment methods and estimated delivery times, empowering customers to make informed decisions.

To further enhance customer confidence during checkout, we added prominent information about the safe shopping area. Emphasizing transaction security was essential in reassuring users that their orders were being placed safely. These updates, along with continuous monitoring and optimization, significantly improved the user experience and boosted Bazar Pupila’s overall business performance.